SELINA FRIDAY


I’m a creative producer and designer by trade, specializing in content production and studio operations.

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SELECTED NIKE WORK

Below are global campaigns I’ve led as a Sr. Digital Producer, driving the production of creative assets to launch across Paid Media, Social, Nike App, Email, and Dotcom.



DANCE / OWN THE FLOORThe next dimension of Nike Dance – where art and sport collide to create an energy that moves us forward.



PARRIS X DUNK LOWThe launch of Parris Goebel’s Dunk Low.

NIKE TEAM:

PRODUCERS: NANCY YALLEY, ELLA FRANKLIN-THORUP
DIGITAL PRODUCER: SELINA FRIDAY
PRODUCTION COORDINATOR: LAUREN MAY
ART DIRECTOR: CLAIRE KANG
DESIGNERS: LULUBI GARCIA, REANN NATHAN
DIGITAL DESIGNER: RACHEL WAN
DIGITAL WRITER: OLIVIA BOWMAN
NARRATIVE: OPE OLOWOMEYE

IN COLLABORATION W/:

DIRECTOR: RYAN MARIE HELFANTPHOTOGRAPHER/DP: CHARLIE McHARGPHOTOGRAPHER: PETROS STUDIOPHOTOGRAPHER/CINEMATOGRAPHER: ALEX DOBÉPRODUCTION: ROSCOFEATURING:

NATALIE BEBKO
AFRI K
ALAINI WALKER
STORM DEBARGE
YULI MALDONADO
AMI TAKASHIMA
BGIRL JAYON
YELL
AMI YUASA
SOLEÏLA
IRIS XI JIANQI
PARRIS GOEBEL


TECH FLEECE
Celebrating 10 years of a classic silhouette and reimagined pieces. This campaign amplifies product excellence through the stories of 19 athletes and catalysts.


NIKE TEAM:

PRODUCERS: ADAM BORDOW
DIGITAL PRODUCER: SELINA FRIDAY
PRODUCTION COORDINATOR: AVIDA JACKSON
ART DIRECTOR: RACHEL MASON
DESIGNERS: JERALD JOHNSON, ROBERTO RODRIGUEZ
DIGITAL DESIGNER: RACHEL WAN
DIGITAL WRITER: MATT JONATHAN
NARRATIVE: GABE FOLICK, CAROLINE BLEEKER, DANIEL PALAU, KENNEDY RASPBERRY
 IN COLLABORATION W/:

PHOTOGRAPHER: HARLEY WEIR
POST-PRODUCTION: PUNDERSON GARDENS, OUTPUT LONDON
PRODUCTION: ROSCO
 FEATURING:

A’JA WILSON
ALEJANDRO GARNACHO
AMIRA TAHRI
ANTILAI
CAITLIN CLARK
CARLOS ALCARAZ
CHLOE KIM
ERLING HAALAND
GEORGIA STANWAY
CARLOS ALCARAZ
GIANNIS ANTETOKOUNMPOIANNIS
JADON SANCHO
JAZZY
NAOMI OSAKA
NYJAH HUSTON
PHIL FODEN
SAQUAN BARKLEY
TYLER ADAMS
VICTOR WEMBANYAMA
YAN LIWEI






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